Vice-President, Performance Marketing
Job
Summary:
Juniper Networks is seeking an experienced and results-driven Vice-President, Performance Marketing to join our dynamic marketing team. In this critical role, you will be responsible for driving demand generation programs, managing a content team, and driving paid media and SEO strategy and agencies. Your expertise will play a pivotal role in shaping our marketing strategy and achieving our growth ambition. This is a highly visible role in the organization reporting to the CMO and requires frequent discussions with C-suite and senior leadership at Juniper. The ideal candidate for this role is a strategic problem solver, an operational leader, and a strong communicator and influencer. Prior experience leading Performance Marketing or Integrated Marketing in the technology sector is a must.Key
Responsibilities:
Lead multi-year vision setting, strategic priorities, and execution roadmap for performance marketing function Demand Generation:
Develop and execute demand generation strategies to generate pipeline and drive sales for our products and solutions Utilize digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display, to achieve pipeline and sales goals. Continuously analyze and optimize campaign performance Content Strategy and Creation:
Drive content strategy and processes Act as the central hub for content creation across the marketing organization Develop engaging and relevant content that supports marketing campaigns across various channels, ensuring it resonates with our target audience Own agency relationships Drive media strategy Drive paid media and SEO strategy. Manage agencies to drive effective and efficient advertising campaigns Negotiate contracts, set performance expectations, and monitor campaign progress to deliver a positive ROI. Campaign Calendar Ownership:
Create and manage a comprehensive marketing campaign calendar in coordination with product marketing, field marketing, and brand marketing teams. Website Drive website strategy on both the front and back end Evolve website to drive brand and scale demand generation Anticipate a substantial revamp of current website Own the Marketing Tech stack Qualifications and Skills:
Ability to work with C-level executives Proven leadership experience in Performance marketing and related areas Ability to set clear direction and priorities for marketing team Ability to drive alignment in cross-functional teams and work well with / collaborate with Sales Ability to hit the ground running and drive results rapidly Must have industry knowledge of peer / competitor product portfolios Strong analytical skills, with a data-driven approach to decision-making and optimization. Industry experience in the hardware or related technology sectors is a plus. In-depth knowledge of digital marketing channels, tools, and platforms. Excellent communication and collaboration skills for effective cross-functional teamwork. Strategic thinker capable of developing long-term marketing plans. Results-oriented with a track record of meeting or exceeding targets and KPIs. Adaptability to evolving marketing trends and technologies. Budget management experience to optimize resource allocation. Innovative mindset open to exploring new marketing approaches and technologies. #J-18808-Ljbffr Recommended Skills Adaptability Analytical Branding Communication Decision Making Digital Marketing Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3w1vt6kww01wb9k7yb', 'ExternalApply-j3w1vt6kww01wb9k7yb'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
Summary:
Juniper Networks is seeking an experienced and results-driven Vice-President, Performance Marketing to join our dynamic marketing team. In this critical role, you will be responsible for driving demand generation programs, managing a content team, and driving paid media and SEO strategy and agencies. Your expertise will play a pivotal role in shaping our marketing strategy and achieving our growth ambition. This is a highly visible role in the organization reporting to the CMO and requires frequent discussions with C-suite and senior leadership at Juniper. The ideal candidate for this role is a strategic problem solver, an operational leader, and a strong communicator and influencer. Prior experience leading Performance Marketing or Integrated Marketing in the technology sector is a must.Key
Responsibilities:
Lead multi-year vision setting, strategic priorities, and execution roadmap for performance marketing function Demand Generation:
Develop and execute demand generation strategies to generate pipeline and drive sales for our products and solutions Utilize digital marketing channels, including SEM, SEO, social media advertising, email marketing, and display, to achieve pipeline and sales goals. Continuously analyze and optimize campaign performance Content Strategy and Creation:
Drive content strategy and processes Act as the central hub for content creation across the marketing organization Develop engaging and relevant content that supports marketing campaigns across various channels, ensuring it resonates with our target audience Own agency relationships Drive media strategy Drive paid media and SEO strategy. Manage agencies to drive effective and efficient advertising campaigns Negotiate contracts, set performance expectations, and monitor campaign progress to deliver a positive ROI. Campaign Calendar Ownership:
Create and manage a comprehensive marketing campaign calendar in coordination with product marketing, field marketing, and brand marketing teams. Website Drive website strategy on both the front and back end Evolve website to drive brand and scale demand generation Anticipate a substantial revamp of current website Own the Marketing Tech stack Qualifications and Skills:
Ability to work with C-level executives Proven leadership experience in Performance marketing and related areas Ability to set clear direction and priorities for marketing team Ability to drive alignment in cross-functional teams and work well with / collaborate with Sales Ability to hit the ground running and drive results rapidly Must have industry knowledge of peer / competitor product portfolios Strong analytical skills, with a data-driven approach to decision-making and optimization. Industry experience in the hardware or related technology sectors is a plus. In-depth knowledge of digital marketing channels, tools, and platforms. Excellent communication and collaboration skills for effective cross-functional teamwork. Strategic thinker capable of developing long-term marketing plans. Results-oriented with a track record of meeting or exceeding targets and KPIs. Adaptability to evolving marketing trends and technologies. Budget management experience to optimize resource allocation. Innovative mindset open to exploring new marketing approaches and technologies. #J-18808-Ljbffr Recommended Skills Adaptability Analytical Branding Communication Decision Making Digital Marketing Apply to this job. Think you're the perfect candidate? Apply on company site $('.external-apply-email-saved').on('click', function (event) window.ExternalApply = window.open('/interstitial?jobdid=j3w1vt6kww01wb9k7yb', 'ExternalApply-j3w1vt6kww01wb9k7yb'); ); $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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